Connecting thousands of retailers to millions of cardholders through personalised offers
The challenge
At Krowd, we understand that engaging consumers through generic offers does not drive loyalty for banks nor conversions for merchants
The solution
Krowd has built an industry first Customer Acquisition Marketplace (CAM™) that enables offer sourcing at scale by allowing retailers to tactically bid on cardholders in real-time
The CAM's™ tactical capabilities as well as its auction mechanism ensure high value, behaviour changing offers
Krowd augment transaction data with 3rd party data to deliver hyper-personalised offers for small and large merchants
Issuing Banks
Personalised offers distributed by banks are an effective tool in increasing card spend and customer loyalty
Retailers
Krowd's insights into card transaction data enables retailers to acquire new customers, re-activate dormant customers and increase the share of wallet of existing customers by sending personalised offers through banking & non-banking channels
Acquiring Banks
Krowd's Customer Acquisition Marketplace (CAM™) is a powerful value-added service that can be provided to merchant partners, helping increase footfall and turnover
Benefits
Up to 75% reduction in
customer churn
Up to 18% increase in
consumer spend
30X ROI on
ad spend
Technology
At Krowd, we achieve hyper-personalised high-fidelity choice curation using our proprietary AI technology which is perpetually trained over a wide variety of data classes ranging from public data sets to users' transaction logs
These innovations feed into our proprietary deep learning-based recommendation platform which help unlock revenue pockets not possible using traditional ML based techniques, and finally, enable an ad auction platform geared towards the retail and banking industry
Our broad experience with different classes of user data helps us perform massive transfer learning and maintain a large cache of specialised custom features
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