For Retailers
Krowd's insights into card transaction data enables retailers to acquire new customers, re-activate dormant customers and increase the share of wallet of existing customers by sending personalised offers through banking & non-banking channels
Problem for Retailers
Generic discounts and offers suffer from structural issues
Silent Brand Killer - Negatively impact a brand's value / image
Result in missed revenues and / or conversions
Has a direct impact on profit margins which retailers cannot protect
Delivering added value for Retailers
Krowd enable retailers to predict customer behaviour, interests and preferences, distributing personalised offers to targeted customers (new, dormant and existing)
Customer Acquisition Marketplace (CAM™) allows retailers to run multiple tactical campaigns with a few clicks of a button at optimal CPAs
Proprietary algorithms trained with card transaction data and 3rd party data produce hyper-personalised targeting
Platform has dynamic discounting functionality which contributes to optimized customer redemption
Benefits for Retailers
Provide closed-loop reporting and analytics
No integration - no POS terminal changes required
Understand consumer behaviour outside their own store
of marketers who use personalised banking offers saw a boost in revenue from the program *
of consumers say they cannot find coupons for items they wish to purchase **
of end-users say they prefer bank linked offers over coupons presented at checkout ***
* CMO Club & Bank of America
** Travel: Euromonitor from trade sources/national statistics
*** Loyalty One